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Home category outperforms as Kohl's Q1 sales declines flatten
Kohl's home category outperformed its total business as comparable sales declines flattened in Q1 — a stabilisation signal for home textiles vendors on order books.
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Kohl's home category outperformed the retailer's total business in the first quarter
Kohl's comparable sales declines flattened in Q1
Home Textiles Today reported the results
Kohl's reported first-quarter results in which the home category outperformed the retailer's overall business, even as the pace of decline in the company's comparable sales flattened, according to coverage by Home Textiles Today.
The headline signal for home textiles suppliers is straightforward: home is no longer the drag it was on the US mid-tier department store shelf. The category outperformed the total business in the quarter, a relative win for vendors with Kohl's programmes in bedding, bath, kitchen and related soft home lines.
The second signal concerns trajectory. Kohl's declines flattened in the quarter. For factories and sourcing offices in China, India, Pakistan, Turkey and Vietnam that ship housewares and home textiles into US department store channels, a flattening decline matters more than a single quarter's outperformance, because it suggests inventory reduction at the retail tier may be nearing an end. Destocking has been the dominant force compressing order volumes across US soft goods since 2022.
What the reported results do not yet establish is a reordering cycle. Outperformance in home is a relative measure — home did better than Kohl's total business — and flattening declines still describe a business that is shrinking, not growing. Suppliers should read this as stabilisation at the buyer, not a volume inflection.
For home textiles vendors, the commercial implications break into three tiers.
At the programme tier, suppliers with active Kohl's home programmes should treat the quarter as evidence that shelf space in the category is holding. Categories that outperform during a destocking phase are typically the last to see assortment cuts and the first to see replenishment when open-to-buy budgets loosen.
At the planning tier, sourcing teams serving Kohl's and comparable mid-tier US retailers — Macy's, JCPenney, Belk — should watch whether home outperformance persists into the second quarter. A second consecutive quarter of relative strength would give merchandisers grounds to rebuild core basics programmes in bedding and bath, which are the volume engines for mills in Pakistan and India. One quarter does not.
At the margin tier, the results frame the negotiating environment for fall 2025 and spring 2026 order books. A retailer whose declines are flattening has less pressure to extract cost concessions than one in freefall, but it also has no top-line growth to fund price increases. Vendors should expect flat-to-slightly-down order volumes with continued pressure on landed cost, and should plan capacity accordingly.
The reported results carry no new sustainability or compliance content, so no regulatory follow-up arises from this item.
The sourcing decision this news forces: home textiles suppliers with Kohl's exposure should hold open modest reserve capacity for replenishment orders in core bedding and bath programmes through the second half, while declining to build speculative inventory on the strength of a single quarter of relative category outperformance.
via Google News: Home textiles (Source)
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Market editor covering industry trends and analytics at Softgoods Report.
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