DeRucci North America will enter the US bedding market at the October High Point Market with five AI-powered smart mattress models, produced in Indonesia and shipped directly to US retailers — a sourcing configuration the company says lowers tariff exposure compared with other Asian origins.

The launch runs through the recently formed DeRucci Healthy Sleep Company Ltd., the North American division of the China-based upholstery manufacturer. The flagship T12 model runs on DeRucci's proprietary Dream OS operating system, which learns individual sleep patterns and adjusts support through the night.

The company is positioning the move as a bet that technology-driven product can lift bedding tickets and margins the way it has in upholstery. "We are excited to bring this proven mattress technology to the United States through strategically aligned retail partners," said William Guy Ray, chief executive officer of DeRucci North America. "These AI functions add real features and benefits that offer something exciting to sell and a larger ticket in a market needing something new."

DeRucci backs the entry with substantial scale figures. The company operates a 5,300-store global footprint, including an estimated 4,000 stores in China, and claims a 45% share of China's premium mattress market with annual sales of $850 million in the category. Those figures are company-reported; no independent verification accompanied the announcement. The company said models developed specifically for the US market are intended to make it "a bigger and even more important bedding resource" for American buyers.

Beyond the T12, the line offers adaptive body support, massage functionality, warming features and adjustable bases. The T12's comfort system reads an individual's sleep patterns and refines its response across two independently controlled zones, with seven adaptive support points that respond to body pressure and sleep position to maintain spinal alignment, the company said. Warming features at the legs are designed to promote circulation. The mattress also shares sleep data through an app.

Pricing has not been finalized. Ray said the T12 sits in the upper-to-premium mattress segment, with final pricing due "in the next week or so." He framed the pricing strategy as disruptive: "We believe the T12 represents a new category in sleep. By combining intelligent technology, continuous spinal support and a truly innovative sleep system, we've created a mattress that actively responds to the sleeper rather than simply supporting them. Most importantly, we're pricing this technology to challenge the way the premium mattress industry thinks about value."

The production footprint matters as much as the product for US sourcing desks. The mattresses are made in and ship directly from DeRucci's facilities in Indonesia, which the company said gives retailers lower tariffs compared with other parts of Asia — an implicit contrast with China-origin goods under current US tariff lines. Retailers can also source from the company's warehouse in High Point, North Carolina, which shortens lead times for domestic replenishment.

Buyers can assess the range at the company's showroom at 300 E. Green St., at the corner of Green and Hamilton, during the October market.

For US bedding buyers, the launch poses two decisions. First, whether a technology-led mattress at an upper-premium ticket fits assortments in a soft goods market where discretionary spending remains under pressure. Second, whether Indonesia-origin production with a US warehouse option offers a tariff and lead-time advantage worth testing against incumbent suppliers — the exact calculation sourcing teams are running across Asian origins as tariff differentials reshape bedding supply chains.